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A Place in the Sun - The surreptitious advertising

Friends of Mediterranean identity, good evening.

thank you for the constancy with which attended and publicized our blog for its contents, we propose a new case today, another involving the RAI TV.

certainly remember the case of tomatoes and tomato boycott national television on RAI 1, well, we have a new case this time concerns Rai 3.

guess you know all the soap opera "A Place in the Sun," which is aired on Rai 3 and between 8 and has a following with fans like that. Reported by a user of YouTube, we noticed a case of surreptitious advertising. If you're wondering what it is, I'll tell you. In the episode of 18 / 02 / 2011, in a scene in a bar, is a real propaganda against the "card of the fan." Yes, national television has publicized a card hidden in a trade during the episode;

In the video of the crime can be found at this address,

you can see how well the actors describe the piece of the fan as the cure for all ills, as a good thing, in short, speak well, so as to constitute advertising.

The card's fan is a commercial product, since it is a form of loyalty between the fan and a sports club, is a credit card, then follow the guidelines in the field of commercial products that may be advertised only in the advertising space for the Tv Clearly A Place in the Sun is not advertising , so the free publicity that makes the product can safely be regarded as undue and hidden in the light of a ruling of the TAR of Lazio, referring to surreptitious advertising says

"The Act prohibits any "camouflage" of an advertisement under different guise when disguise of the nature of the advertising message itself is liable to mislead the recipient, affect their economic behavior. "

( TAR Lazio, I ^, 19.6.2003 n.5450 )

awaiting clarification from the cast or the drafting of Rai 3, which should tell us why there was the need to speak so blatantly and advertising of the card's fan, not wanted by the majority of fans and that is breaking in two the world of typhus.

look forward, bearing in mind that if this form of advertising will be considered regularly by the competent authorities, under the so called contradictory, there is a need for a spot that has to explain the defects of Card fans, and we believe he has many.

Thank

Press Office.